Goals Matter to Me.
I believe that setting goals is essential—not only for achieving desired results but also for measuring progress on specific tasks or projects. Goals provide direction, keep us on track, and help focus our efforts on what truly matters.
I make it a priority to ensure my team has clear long-term goals to aim for. Equally important are the short-term goals that align with those broader objectives. These smaller milestones help the team stay motivated, focused, and energized as we move forward.
I also encourage every team member to set personal goals outside the workplace. These goals are vital to our sense of identity and purpose. They shape who we are—and who we want to become. Each goal we achieve reinforces our confidence and proves to ourselves that we are capable of reaching planned outcomes.
As our list of accomplishments grows, so does our belief in ourselves. That self-confidence empowers us to take smart risks, push past comfort zones, and grow—both professionally and personally. It’s how we unlock our potential and reach new heights.
If you're looking for a goal-oriented leader who values growth and purpose, look no further than William Ashmall.
I Love to Write Code!
For me, writing code isn’t just a job—it’s a hobby and a true passion. I love spending time crafting solutions to real-world problems through software. Taking a complex challenge and translating it into something functional and elegant is one of the most rewarding parts of being a software engineer.
I’m always exploring new languages and technologies to stay ahead of the curve—learning never stops in this field. If you happen to walk by my office and hear a quiet “Yes!” along with a big smile, it usually means one more problem has been solved.
— William Ashmall
"Saving the world one line of code at a time."
Personal Time Is Our Time to Shine Too.
When used wisely, personal time can be both deeply rewarding and incredibly valuable for preparing us—physically and mentally—for the work ahead. I like to spend mine with the people closest to me, enjoying a wide variety of experiences like hiking, biking, walking, tennis, swimming, and so much more.
These activities may be unrelated to work, but they give my mind the chance to reset and recharge. That mental and physical refresh makes a noticeable difference in how I approach the challenges of the upcoming week. With renewed energy, every aspect of my job becomes easier—and more enjoyable.
— William Ashmall
"Better play means better work."
Background
Billy Ashmall grew up in the small town of Chautauqua, New York, where he attended Chautauqua Central School. From a young age, Billy was active—always outside, riding his bike, or running. He completed several 10K road races before even entering high school.
As high school approached, Billy decided it was time to grow up. He started going by Bill Ashmall and dove headfirst into school athletics, joining as many sports teams as he could while continuing to run races and even a few triathlons.
It was around this time that Bill discovered his passion for computers. His family bought an ATARI 400 and a BASIC cartridge, and he spent countless hours experimenting. One of his favorite early projects was a graphical recreation of Donkey Kong. While he hadn’t yet figured out collision detection, the game looked great and sparked something that would stay with him for years.
When it came time for college, Bill wasn’t sure what path to take, so he pursued a degree in the humanities. Those years provided life experience, but it wasn’t until the internet boom that he felt that old spark again. The creativity, the challenge—he knew he wanted to return to programming.
Embracing his younger self, Billy Ashmall was back. Determined, he set out to formally study computers and programming. He loved every minute of it—especially helping others. At first, his coding style leaned heavily on trial and error and copy-paste. But one evening, while helping a friend who kept asking, “But why does it do that?”, everything clicked. They walked through the code line by line, and suddenly the logic came alive. Billy still credits that moment—and his friend Scott—with unlocking his true understanding.
Later, while attending RIT, Billy met a project manager from Xerox in one of his classes. She offered him a software engineering co-op, and though he didn’t know the language they used, he was eager to learn. On his first day, walking into a quiet, dark cube farm, he wasn’t sure what to expect—but by the end of the week, he knew: this is what he wanted to do with his life. Software Engineer.
After graduating from RIT, Billy began job hunting. One listing caught his eye: “Geospatial Software Engineer.” He recognized two of the three words and figured that was close enough. One resume and three interviews later, he had the job—and learned that third word meant “mapping.”
At IAGT, Billy took on many projects and became an expert in geospatial software. He also began working part-time on a NASA initiative called SERVIR, based in Huntsville, Alabama. As the project grew, so did Billy’s role. He was brought on full-time and eventually relocated to Huntsville, where he still lives and works today.
SERVIR is one of Billy’s favorite projects—because it lets him give back, using technology to help communities in need around the world. He feels truly lucky to be part of such meaningful work.
Billy has no plans to leave the Huntsville area anytime soon. He loves the people, the climate, the opportunities for adventure, and the rewarding work he gets to do every day.
Want to get in touch with Billy? Feel free to use the contact info at the top of the page or click here to fill out the form. He’d love to hear from you!